AMC, brokerage rate, PIS support, US-NRI access (FATCA). Zerodha cheap-DIY, ICICI Direct premium-service, HDFC Sec balanced.
Zerodha = ₹0 brokerage + ₹400 AMC saves ~₹15K/yr vs ICICI Direct on a ₹50L portfolio. ICICI's premium service includes 3-in-1 (NRO + demat + trading) under one login + research + relationship manager. Kotak handles US-NRI FATCA paperwork cleanly when others stumble.
Zero brokerage on equity delivery. ₹400/yr AMC. Kite app is the cleanest UX. Pair with IndusInd PIS for the bank-side. Best for NRIs comfortable picking their own stocks/MFs and wiring funds via NRE/NRO themselves.
Single login for NRE + NRO + demat + trading. Built-in PIS routing. Research reports + relationship manager. Costs ~0.55% per trade vs Zerodha's ₹0 — worth it for NRIs who want hands-off + research.
Kotak's NRI desk handles W-9 + Form 8938 paperwork without pushback. Some Indian brokers reject US-resident NRIs at onboarding; Kotak processes them cleanly. Worth the slightly-higher AMC for US-NRIs who've had FATCA friction.
Each is its own focused page.