Reach 838 NRIs who are mid-decision.
This is a small site. The numbers are published below in full so you can decide for yourself whether it is worth your money. If you need reach, this is the wrong place. If you need the people reading a guide about moving their life savings to India, there is no cheaper way to find them.
The numbers
Thirty days to 17 October 2026, from Google Analytics 4, with one automated crawler excluded.
| Unique readers | 838 |
| Sessions | 1,001 |
| Pageviews | 1,410 |
| Average session | 3 min 33 s |
| Newsletter subscribers | 47 |
Where they are: United States 595 sessions · India 171 · Canada 50 · UAE 25 · United Kingdom 21.
What they read: the move-back guide takes 449 pageviews — 32% of everything — followed by the bank rankings (62), term life (48) and credit-card eligibility (32).
At this size, cost-per-thousand pricing is meaningless: 1,410 pageviews would bill out at roughly $14 a month. So nothing here is sold by impression. You buy a named placement in front of a decided audience, at a flat monthly rate.
What you can buy
Section sponsor — one unit at the top and one mid-page across a chosen cluster. The move-back cluster is the strongest.
Site-wide banner — one unit below the header on every page.
Newsletter sponsor — one block in a single issue.
Tool sponsor — logo and one line on a calculator or selector, reaching people at the moment they choose a provider.
Creative: static image, or plain text and a logo. No animation, no video, no third-party ad scripts, no retargeting pixels, no cookies dropped on readers. You supply the asset and the URL; it is served from our own domain.
Rates
Flat monthly. Founding-partner pricing for the first three sponsors, held for twelve months.
| Placement | Founding | Standard |
|---|---|---|
| Move-back section | $250 / mo | $400 / mo |
| Other section | $150 / mo | $250 / mo |
| Site-wide banner | $200 / mo | $300 / mo |
| Tool sponsor | $150 / mo | $250 / mo |
| Newsletter, single issue | $100 | $150 |
Month to month, thirty days’ notice either way. A maximum of three sponsors on the site at any time, one per category. Invoiced monthly in advance. You get a monthly report of impressions, clicks and click-through rate — sent whether the numbers are good or bad.
The rules you are buying into
The reason this audience is worth anything is that it trusts what it reads. A sponsor who erodes that is buying a worse product next month. So:
- Advertising never touches editorial. Rankings and comparison tables are built on what is best for the reader. A sponsor cannot move up a table, and asking ends the arrangement.
- Every paid unit is labelled — the word “Sponsored”, at the same size as body text.
- We will still criticise you. If a sponsor’s card carries a 3.5% forex markup, the page carrying the sponsor’s banner will say so.
- No reader data leaves the site. No third-party scripts, no pixels, no audience segments sold on.
- Categories we decline: crypto, unregulated investment schemes, forex trading platforms, “guaranteed returns” products, and debt lead-generation.
- No pay-to-remove. A critical line about a sponsor cannot be bought out.
Book a placement
Tell me the placement, the start month, your creative and the destination URL. Within two working days you get a mock-up of the unit on the live page, so you can see exactly what a reader sees before anything goes live.
Sold directly by Amish Kapadia in Mumbai. No agency, no ad network, no intermediary.