Who actually sees my listing?
NRI Money Matters readers — primarily Indian-origin angel investors abroad (US, UK, UAE, Singapore) reading our investing coverage. We don't break out exact monthly investor traffic publicly, but we link prominently from the existing Scorecard tool, the homepage path tiles, and the every-other-Wednesday money newsletter.
What if my self-score is RED or AMBER?
That's fine — listings show the score band as part of founder transparency, not as a marketing gate. Many founders with AMBER scores still close rounds; investors use score + their own sector judgment. If your self-score is RED and you'd rather not display it, the framework lets you list without surfacing the band publicly (we're working out exact mechanics during Phase 0).
Is this an investment advice product?
No. The database is a directory of founder-supplied information clearly labeled as such. We don't make buy/hold/sell recommendations on listings. Investors do their own diligence. We're talking to a SEBI advisor about the exact regulatory positioning before Phase 1 listings go live.
What's the difference between this and Tier 3 ($500 hand-scored)?
Tier 2 (this page) = founder self-supplied data, clearly labeled self-reported. Tier 3 = Amish independently runs the framework on your verified numbers and publishes the result with an "Independently assessed" badge. Tier 3 is editorial. Tier 2 is a directory. Different products.
When does my listing actually go live?
Phase 0 (now) is signal-collection — we're confirming founder demand before opening listings. Phase 1 (manual database, ~3–4 weeks after Phase 0 hits its targets) is when the first ~20–30 listings go live. Founders who sign up in Phase 0 get early-bird pricing locked in.
Who's behind this?
Amish Kapadia — 28 years on Wall Street (Citi, JPMorgan, Barclays, Nomura), now in Mumbai, runs NRI Money Matters independently. Author of the 8-dimension Scorecard framework. Has invested $60K of personal capital into Indian startups as an NRI.
Full background.